How do I make money from my audience between launches?
Keep a paid way to reach you open all year. A launch list goes cold between cohorts; an audience that has been paying you for answers arrives at the next launch already transacting with you.
The gap a cohort model leaves
Between launches the audience keeps asking and the coach keeps answering for nothing, then the next launch opens to people who have not paid for anything in four months.
It tells you what to sell next
The questions people pay for are the clearest demand data you can get: your own audience telling you what the next cohort should cover, with money attached.
60 answers in the Nudge help centre.